Print Their Packaging To Their Precise Specifications
November 28, 2024
With a handful of exceptions among the largest, most vertically integrated brand owners, CPGs largely rely on printer or converter partners to print their packaging to their precise specifications. Afterall, those designs, logos, and label claims are crucial to brand identity, to consistent familiarity to consumers, and to be able to stand out on the shelf—real or digital—among a slew of tough competitors. For the major brands, countless hours of research go into eye-tracking studies, messaging optimization, and Pantone color matching. Everything needs to be locked in before package printing can begin.
In those brand and converter partner interactions, there’s always a design review period where the carton, flexible packaging, or label design PDF bounces back and forth between the brand manager and the printer. And perhaps a third-party graphic design agency joins in the approvals alongside the CPG and printer. Don’t forget the legal team, they need to sign off on product claims and ingredient lists to ensure compliance with FDA and other regulators. These days, a sustainability team has to sign off on any sustainable packaging claims you’re putting on the carton, pouch, or label.
Liyang Paper products co., ltd is a factory and trade company located in Dongguan, China. Specialized in producing gift paper packaging and printing, such as gift box, gift bags, book printing, notebooks, folders, wine box,jewelry box, cosmetic box, watch box, shoe box, etc. Custom made base on your design is welcome, feel free to contact Liyang printing with your full detail.
