China is a big producer of paper products, and the output of cardboard is the second largest in the world. However, the current situation of carton enterprises does not seem to be as gratifying as the output. With the continuous rise in raw material prices, demand for cartons requires cartons to cut prices every year. This squeezes both supply and demand. The profit margin of carton plants continues to shrink, and margins are barely maintained at 8% to 10%. This is a very good result. .
Where is the future development of the carton industry? Talking about this issue, many people will answer international standards and import high-end lines. However, under this highly competitive market environment, many companies still do not have enough confidence to gain a firm foothold. How can they talk about international integration? Blindly adding high-end equipment can not solve the urgent need, but increased the cost. The author believes that: carton companies should start from their own, combined with their own characteristics, in the absence of increase, or even increase the cost under the premise of another way. Among them, improving one's design ability and accelerating the response to market changes is one of the best ways. Then the application of the box type design proofing system is a necessary choice in this process.
Design proofing system is the inevitable result of market competition and industry development.
The continuous innovation of production technology has driven the progress of the industry, and the rapid development of the industry has in turn promoted the ever-changing production technology. Before 2000, the business of the domestic carton industry was still relatively good. In order to earn more profits, carton enterprises increased their production equipment one after another. One production line was not enough for two, and one factory was not enough to build a new branch. At that time, the bosses of many companies thought that this "additive" development model was the only direction for the company. Whoever increased faster and who increased more, who would be invincible in the future competition. Driven by this idea, large and small carton plants and packaging plants have sprung up. In the period of rapid expansion, few people pay attention to product structure design and prenatal proofing. Almost all factories do not have designers, let alone design capabilities and proofing equipment, and production is based on the number of samples processed by customers. . In the professional exhibition of corrugated paper production equipment, the people in the industry who came to visit did not even know what the design software and proofer do! After the introduction of the sales staff, they all indicated that there was no need to design and develop their own plants. Even if there were individual customers who needed to design drawings and proofs, manual drawing and manual cutting and proofing would be sufficient. One of the guests impressed the author very deeply. He was a Hong Kong customer in Hong Kong from the Guangdong region. He was very proud to tell the author that their factory had imported millions of dollars from Europe and had a proofing machine that was most prominent in the company's entrance. Location, the main purpose is not to design proofing, but to do demonstrations when important customers come to visit the factory. In his words, "This is like the Rolls-Royce of our factory. Even if it is placed there, it can prove the strength of our factory." The design and proofing system seems to have encountered dissatisfaction in China.
However, reality does not always follow the wishes of people. In addition to the acceleration of production speed, the addition of “additive” expansion also inevitably brings price competition. The boss of the company quickly discovered that the profit of a single product gradually changed from 1 yuan to only 1 cent. Because there is no innovation, others you can do can also do. There are indeed a lot of products that are produced. However, the profits of the company are not increasing as "additives" like the imagination.
During the same period, packaging design software and box proofers have long been popular and popular devices in Europe, the United States, and Japan, where cartons and color box packaging are relatively developed. In order to avoid simple price competition, foreign counterparts have added value to their products by improving their own development and design capabilities, and have created higher levels of competition “thresholds” for competitors while achieving better profits. Their competition is not only reflected in the price, but also reflected in the length of delivery, but more from the product design program, starting from the sample submission speed to start all-round competition. By designing the application of the proofing system, compared with the traditional manual proofing, not only the cost has not increased, but also the product design proposal can be submitted to the customer more easily and quickly, and the exchange efficiency between the carton enterprise and the end customer is improved, so that an order is obtained. At the beginning of the game, it was one step ahead of the competition.
In 2008, China's corrugated box industry has also developed to a higher level. With the continuous development of new products for packaging users, the life of product packaging is getting shorter and shorter, and the packaging of the same product will also change in a very short period of time. This requires that packaging manufacturers must increase the speed of design and development to respond. . The application of design proofing system is their irreplaceable choice. For example, a carton company in Shenzhen competed with an order from a well-known local electronics company and the order amounted to more than 18 million. The electronics company produces a wide variety of electronic products and updates quickly. Among them, there are more than 300 varieties of electronic components that require the design of fine corrugated packaging. Each component only provides three views and necessary instructions within a period of two weeks. Submit each of the 4 real samples. Under such competitive conditions, it is difficult to imagine that companies using traditional methods such as hand-drawing and sawing to open molds, and “Tiger's mouth” die-cutting proofing, can win competition. The development of the industry and market competition have made the application of the design proofing system imperative.
Design proofing system is the necessary equipment for future profit growth
Product is the key to the profit. In the low-profit day, product changes and product crisis resolution are effective measures to control costs and improve efficiency. The product change that is the production of cardboard extension products, such as corrugated display racks, paper trays, corrugated furniture, etc., has become a new profit growth point for carton enterprises. In the manufacturing process of carton products, the cost structure of raw materials determines the profit margin, while the cardboard extended products are determined by the added value to determine the profit space, and the proportion of raw materials accounts for a very small proportion. If the selling price of a cardboard box is 3 yuan, the selling price of the display rack may be 8 yuan or even 10 yuan. If the cost of the cardboard box is 2.4 yuan, then the display rack price of 2.4 yuan will be 10 yuan. Such a huge profit margin is undoubtedly a stimulant for the carton industry now in the era of Puli.
Although corrugated cardboard display racks are widely used in Europe and the United States, they are still at the initial stage in China. Because the corrugated display rack has a certain role in the market promotion of the product, and relatively speaking, its own cost is not very high. However, the design of the display rack needs to select styles and sizes according to the venues that the supermarket can provide. Since paper is light and cheap, it is highly feasible to make short-term investments. The corrugated display stands as an "imported product". Most of the earliest multinational companies were used in the country, such as Gillette, Procter & Gamble, Nestle, and Oral B. As an effective terminal marketing tool, its role has been accepted by many domestic companies. Some companies that hope to further enhance their corporate image and brand awareness have also made a small attempt to display their products. It can be said that the companies that the corrugated display racks penetrate into are becoming wider and wider, and their potential customers are also invaluable.
Judging from the structural features of the corrugated display stands, the corrugated cardboard display stands are all basically made up of relatively simple pieces of many pieces of structure, which are formed by combining after folding, pasting and spelling. Although the structure of the components of the display shelf is not complicated, due to the large number of components it contains and the close dimensional relationship between the components and the components, it brings some difficulties for the design of the display shelf. Before the finalization of the finished product, it is repeated. Proofing and testing became an indispensable process. In addition, from the perspective of the use of corrugated display stands, its application tends to have strong temporality and regionality, that is, to perform concentrated promotion display of a certain commodity within a certain period of time and within a specific geographical range, and Because of the regional restrictions on batch display stands, it is often required that the number of productions will not be large, and most of them are usually hundreds of them. Therefore, this determines that the carton enterprise must have a set of rapid and flexible production process flow corresponding to the display rack design and production process. In a relatively limited period of time, the entire process from design proofing to finished product production is completed. The carton enterprises of traditional production methods obviously do not have such rapid and flexible production process flow. The box-type design proofing system has greatly reduced the cost and time for mold opening and die-cutting due to its die-free cutting characteristics. In combination with sophisticated digital printing equipment, carton companies can cope with the production of display racks.
Corrugated furniture is another kind of highly profitable corrugated board extension product. It has similar characteristics with the corrugated display rack, but there is also a biggest difference is the thickness of the cardboard. Corrugated board is usually used in the thickness of 9mm ~ 12mm, up to 15mm. If the production of display racks is still possible with traditional die-cutting processes, the production of corrugated furniture cannot be applied to die-cutting processes. The reason is that the edge of the die-cut sponge strips the edges of the cardboard and it does not meet the customer's requirements. Therefore, the use of die-cutting box-type design proofing system to complete the production, has become a natural choice. The production of corrugated display racks and corrugated furniture reflects the strength of carton enterprises, improves the image of carton companies, and at the same time helps improve the technological content of companies. The future market has great potential.
In addition, short runs of small batches are no longer tricky. In the past, due to the lack of flexibility in the traditional production methods of cartons, some profitable short-lived versions had to be rejected. Through the analysis of corrugated display racks and corrugated furniture, we can see that the box type design proofing system has extended from the original design proofing function to small batch production, and its rational application can help carton enterprises compete in the future new profit growth point Grab the opportunity.
The design proofing system has been changed from "luxury goods" to "necessary goods" for carton enterprises.
When recalling in 2000, box-type proofing was more than a million dollars worth of value, and it did deter most carton companies from doing so. With the intensified competition within the industry and the shrinking of the profit space of carton companies, box-type proofers have increasingly become an irresistible luxury. In 2002, when the domestic carton industry was in the forefront of development in Guangdong, there were only a handful of top ranked industry leaders in box-type proofers. However, the application potential of the design proofing system is enormous, and its popularity is the trend of the industry's development. According to statistics, today's China's carton industry is developing at an unprecedented speed. In the leading industries of South China and East China, the design proofing system is popularizing at more than 100 units per year, and the universal application of the design proofing system is inevitable. Will promote the entire carton industry to a higher level. Carton enterprises must keep up with the development trend of the industry, and they are bound to practice "internal strength", enhance their ability in design and development, and apply the design and proofing system as a competitive "cutting weapon" as soon as possible so as to be truly invincible.
